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October 29, 2018
Paul Marciano is a popular American fashion designer whose name is known around the world. If you know Guess, then you’ll quickly be interested about him as he was just one of the minds for its creation. Through his hard work and dedication to fashion as well, this has allowed Marciano and his brothers too to create Guess, a denim company. After years of struggling in business, they’ve transformed it to a renowned and one of the largest designer brand clothing.
Aside from owning Guess, Paul Marciano has side businesses too such as Guess by Marciano and G by Guess. As a matter of fact, Marciano was born to a Jewish family in Debdou, Morocco when Marciano back in 1952. He has 3 other brothers named Georges, Maurice and Armand and was all raised in France. After being involved in a motorcycle accident, he’s mobilized to a wheelchair for a year or more. Meanwhile, he along with his brother worked for their family clothing store named MGA that is located in French Riviera.
In 1981, as a result of change in France’s politics, the family had to close down their store and move to U.S. Marciano’s had made their very first line of Guess in the same year. With their broad knowledge of fashion, they were able to create a brand that has fused both Western and European styles of clothing. However, only Maurice and Paul Marciano are running the entire company these days.
Through Guess, Paul developed and launched at the same time Guess by Marciano which is basically a women’s fashion line and G by Guess which has targeted younger audiences compared to its parent brand Guess. Paul Marciano together with being the brand designer of their company is additionally the main advertiser and the mind behind all the effective and epic Guess marketing campaigns and strategies. As a matter of fact, their company became an iconic figure for sex, adventurous and young lifestyle due to his strong vision of delivering people with upscale clothing.
In addition to that, he is the developer of the black and white campaigns of Guess which is extremely popular even to this date; not only that, their company was the first to use models as sponsors like Claudia Schiffer, Drew Barrymore and Anna Nicole Smith. If you’ll look closely, all of these names were iconic supermodels of today. Because of the vision Paul Marciano had for Guess, they’re the first company to feature an Asian Indian model for its holiday clothing line in 2013. This has actually changed the landscape for Guess but in a good way.